The design process began with researching Muay Thai culture, combat sports branding, and athletic merchandise to better understand the bold visual style commonly used in fight promotions and championship apparel.

 

After collaborating with the client to establish the visual direction, I used Adobe Illustrator and Photoshop to create mockups for the championship belt, hoodies, and T-shirts.

 

I focused on using strong typography, high-contrast colours, and impactful layouts to capture the intensity, discipline, and energy of Muay Thai while creating a cohesive identity that felt modern, competitive, and visually powerful for both athletes and fans.