LOS LOBOS RESTAURANT RE-BRAND
OBJECTIVE
The objective of this project was to create a refreshed and modern brand identity for Los Lobos, a restaurant in London, Ontario, through a redesigned logo, stationery system, and food truck wrap. The goal was to build a cohesive visual identity that reflects the restaurant’s bold, energetic feel and Mexican-inspired food and beverage experience, while keeping the branding consistent across both print and environmental applications. The target audience was young adults and nightlife customers, especially those who enjoy downtown dining and social experiences. Overall, the rebrand was focused on strengthening the restaurant’s presence and making it more recognizable in a busy urban food scene.
PROCESS
The design process started with research into restaurant branding to see how strong visual identities are built and applied across different touchpoints. From there, I moved into redesigning the logo to set the overall direction for the brand. Once that was established, I built out a stationery system that included business cards and envelopes, keeping everything consistent in terms of typography, layout, and style. The project finished with the food truck wrap design in Adobe Illustrator, where I applied the brand to a larger-scale application to create a bold, cohesive, and visually engaging final outcome.
TOOLS
Adobe Illustrator & Photoshop
