BEER PACKAGING
OBJECTIVE
The objective of this project was to design a craft beer label for a fictional brand called Crafted Cowboy, creating a strong western-inspired visual identity that would stand out in a competitive craft beer market.
The goal was to develop a cohesive packaging system that reflects the brand’s bold, western personality while remaining appealing and recognizable on store shelves.
PROCESS
The design process began with creating a logo to establish the overall direction and personality of the Crafted Cowboy brand. Once the visual identity was defined, I expanded the design into packaging, focusing on a beer bottle label system.
Adobe Illustrator was used to develop the logo and label design, while Adobe Photoshop was used to refine textures and enhance the overall presentation.
The final design uses a navy blue and tan colour palette to reinforce the western theme, creating a bold and cohesive craft beer identity.
TOOLS
Adobe Illustrator & Photoshop
